策划要领(planning essentials)
例：建筑陶瓷、卫生洁具是同人们家庭生活息息相关的产品。网站建设现代白领和家装diy一族非常关心家庭装潢用品，许多已经习惯通过互联网进行产品搜索、对比和选配，因此该类企业上网显得尤为必要。建筑陶瓷、卫生洁具产品型号品种繁多，性能参数复杂难记，行业内企业应当注重在企业网站上强化企业品牌形象，通过网上品牌宣传与竞争树立企业的系列产品形象，强化目标访问群或潜在消费者的品牌意识，促进一体化采购。
example: building ceramic, sanitary ware is closely related to people with family life of products. gansu website construction and modern white-collar gens very concerned about domestic outfit diy home decoration products, many have already been used on the internet search, contrast and selecting the product, so the internet enterprises is necessary. building ceramic, sanitary ware products type variety, performance parameters complex hard to remember, within the industry enterprise shall pay more attention to in the enterprise web site the aggrandizement on the enterprise brand image, through online brand publicity and competition of setting up the enterprise image series products, and to strengthen the target group, or visit the potential consumer brand awareness, promote integration purchasing.
提供方便的产品搭配效果展示和产品选购指南。网站策划要以终端客户和专业人士为企业网站的主要目标访问群，为他们提供方便的服务。
provide convenient products show and tie-in effect of choose and buy products guide. web site planning to end customers and professional enterprise web site for the main goal of the visit group, provide them with convenient services.
设计制作(design)
随着技术和网络社会影响力的发展，网页的艺术设计，日益被网站建设者所注重，对其要求也越来越高。网站建设越来越接近于一门艺术而不仅仅是一项技术。于是，大量以前被忽略的艺术原则被采用，当然，也包括很多新的多媒体技术被运用。对于洁具行业的企业网站而言，其设计风格应当同企业vi规范相一致，并突出洁具行业特色，整体应以清爽、洁净为基调。
as technology and the development of the network social influence, the art of web page design, increasingly website builders to notice, the requirements of more and more is also high. website construction more and more close to an art is not just a technology. so, a lot of previously neglected art principle was adopted, and, of course, also includes a new multimedia technology be used. to clean the industry enterprise website is concerned, its design style should be consistent with the enterprise vi standard and highlight the sanitary ware industry characteristics, and the overall should with relaxed, clean for fundamental key.
品牌和产品是网站的两大主题，在产品展示设计上，应注重突出整体装饰效果展示，用整体环境装饰和产品选配来体现产品特色；具体页面设计与制作应当注意在合理“场合”与“位置”进行品牌（logo）的展示或阐述，增加出现的频次和表现手法，加深访问者的视觉印象。
brand and product is two themes of the website, in product exhibition design, should pay attention to highlight the whole display adornment effect, with the overall environmental adornment and product selection to reflect the product characteristics; the specific page design and production in attention shall be paid to the reasonable "occasions" and "location" brand (logo) display or paper, increase the present frequency of and the technique of expression, deepen the visitors visual impression.
技术应用(technology application)
使用产品动态展示技术，适用于多种类、多型号的产品展示，条理清晰，方便更新与维护。在产品展示上，可使用多种表现手段如flash、视频、360全景等技术，加深产品的展示力度，使访问者对于企业产品有更深的感性认识。
use the product dynamic display technology, applied to many kinds, many models of the products show, a clear and organized, convenient maintenance and update. in product exhibition, can use a variety of performance means such as flash, video, 360 panorama technology, deepen product exhibition efforts to enable visitors to enterprise products are deeper perceptual knowledge.
域名(domain name)
域名是一个很关键的部分，好多企业受限于网络公司，被网络公司牵着鼻子走，就是因为域名掌握在网络公司手里，企业要想继续使用这个域名，就必须跟这家网络公司合作。因此如果企业准备要把网站长期做下去，尤其是能够注册到一个和公司有关的好域名时，尽量自己注册，可以找相关idc服务商注册，推荐万网或者新网，当然这个费用比一般网络公司要贵点。现在大部分网络公司都会做网站送域名、空间。如果你不想另外自己注册的话，那一定要网络公司保证域名的所有权是你的，并且出示相关证书，这个网上可以下的到。查询域名所有权可以到万网查询，关键是所有权的联系人、地址方式都要是你的，其他可以是网络公司的，网络公司可以帮你进行域名管理。
domain name is a key part of, a lot of enterprise is limited by the network company, be network company to the nose, just because of the domain name in network company hand grasp, the enterprises must want to continue to use the domain name, will need to be with the network company. so if businesses are ready to put the